Privacy Policy

At JanSport® (“JanSport,” “we,” or “us”), we understand that you care how information about you is collected, used, and disclosed. This Privacy Policy describes how JanSport collects, uses, and discloses information about you and the choices you have regarding your information.

This Privacy Policy describes how we handle consumer personal information in the United States and Canada when consumers use our websites; mobile applications; visit our retail locations; buy our products; participate in our promotions and events; or provide information to us in other ways. We process consumers’ personal information in different ways and to different degrees, based in part on how consumers choose to interact with us. We may provide different or additional notices of our privacy practices for certain offerings, in which case those notices will supplement or replace the disclosures in this Privacy Policy.

In the United States, JanSport is a division of VF Outdoor LLC, a subsidiary of VF Corporation, and in Canada, JanSport is a division of VF Outdoor Canada Co., also a subsidiary of VF Corporation.

Categories of Information We Collect

We collect various categories of information directly (from you), or indirectly (from others), as more fully described below. The categories of personal information that we, or our service providers or contractors on our behalf, collect (or have collected during the preceding 12 months) may include the following:

  • Identifiers (such as your name, nickname, account name, unique personal identifier, online identifier/screenname, or IP address);
  • Contact information (such as your physical or mailing address, telephone number, or email address);
  • Commercial information (such as offline and online interactions with us, products or services purchased or considered, and purchasing histories);
  • Inferences (such as predictions about preferences or potential purchases we may derive or infer about you based on information we collect);
  • Audio and video information (such as call recordings and security camera video data);
  • Internet activity (such as browsing activity, search activity, clicks, interactions with our websites, applications, chatbots, and advertisements, information about your interactions with us on social media, information about your device, configurations, browser, app version, and use of our in-store Wi-Fi);
  • Demographic information (such as your age, date of birth, sex or gender);
  • Physical characteristics (such as your clothing size, height, weight, or other information relevant to your footwear and apparel preferences);
  • Financial information (such as your payment information, which we work with a payment processor to process if you make a purchase from us); and
  • Location data (such as information about your city or zip code, which we may infer from your IP address).

How Information About You Is Collected

We may collect information about you directly when you interact with us or from third parties. Examples of direct interaction with us include when you visit our websites, shop in our stores, communicate with our customer service representatives, attend our events, use our mobile applications, engage with our marketing efforts (including contests and sweepstakes), participate in our customer loyalty programs, or in any other way interact directly with us. When we collect information about you directly, we may ask you to affirmatively furnish the information to us (such as when we ask you for your telephone number).

We also capture photographs and video recordings in our stores for security and loss prevention purposes.

In other circumstances, we may collect information automatically from your electronic device (such as when you download and use our mobile applications or visit our websites). For instance, we use tracking technologies, such as cookies, pixels, and SDKs, to collect information about your interactions with our websites, mobile applications, and marketing communications. These technologies help us improve our products, services, and marketing communications, personalize your experience, and analyze your interactions with us, including seeing which areas and features of our services are popular and counting visits. We use Google Analytics to better understand how our users interact with our offerings. Information collected by Google Analytics about your visits to our sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

Finally, where permitted by applicable law, third parties may obtain information about you independently, and we may acquire that data (for example, by purchasing the data from a data reseller/broker, receiving it from an advertising network, or gathering it from public records).

Targeted Advertising and Analytics

We engage others to serve advertisements, provide analytics services, and perform related services across third-party websites and apps. To do this, we and our vendors use technologies such as cookies, web beacons, pixels, SDKs, and other technologies to collect information about your use of our websites and apps and those provided by third parties. This information is used to deliver advertising targeted to you on other companies’ sites or mobile apps, understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content, and better understand your activity.

You can opt out of ad targeting through cookies and similar technologies on our websites by following the prompts behind the Your Privacy Choices link in the footer of our website. Your opt out choice will be linked to your browser only; therefore, you will need to renew your opt out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. Depending upon where you reside, you may also have the right to opt out by visiting our websites with a legally recognized universal opt out signal enabled, such as Global Privacy Control.

In addition to ad targeting activities that rely on cookies, we work with advertising vendors to translate other identifiers, such as your email address or phone number, into a unique identifier (called a hashed value), together with other information, such as items placed in your cart or purchased, conversion information, and other information such as your city or gender, that such vendors can then use to show ads that promote our products to you across the web and in mobile apps. To opt out, please visit the official VFC Requests Portal.

Use of Information

We use the personal information we collect directly and indirectly to conduct our business, to communicate with you, and to provide better products, services, and experiences, as further described below. We also use the information we collect to:

  • Process and fulfill your orders and purchases, and facilitate returns and exchanges;
  • Provide, maintain, improve and develop our products and services and develop new products and services;
  • Respond to your comments, questions, and requests, send you transactional communications, and provide customer service;
  • Personalize your experience with us;
  • Monitor and analyze trends, usage, and activities in connection with our products and services;
  • Send you promotional communications (see below for information about how to opt out);
  • Target advertisements to you on third-party platforms and websites;
  • Administer our loyalty programs, contests, sweepstakes, and other promotions and deliver rewards;
  • Identify, report, and repair errors that impair the functionality of our services;
  • Share reviews, testimonials, or other user-generated content;
  • Detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of JanSport and others; and
  • Comply with our legal and financial obligations.

What Information About You Is Disclosed and With Whom

We disclose personal information as described in the Targeted Advertising and Analytics section above and in the following scenarios:

VF Family of Brands: We operate under the following brand names: Altra®, Dickies®, Eastpak®, Icebreaker®, JanSport®, Kipling®, Napapijri®, Smartwool®, The North Face®, Timberland®, and Vans®, and we may disclose your personal information within our organization.

Vendors and Service Providers: We may also disclose your personal information to service providers, vendors, and contractors who provide services to us or conduct activities on our behalf, such as vendors that provide marketing and advertising services; order fulfillment; consumer or market research and analysis; account management; event or promotion management; fraud detection; security; customer service; payment processing; technical support; or product creation.

Public Reviews and Content: If you provide a product review or otherwise post content on our websites or in our mobile applications, the information is visible to the public.

Law Enforcement Authorities: We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

Corporate Transactions: We disclose personal information in connection with, or during negotiations of, certain corporate transactions, including a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

Children’s Privacy & International Transfers

Children’s Privacy: We do not intend to collect personal information from anyone under the age of 16. If you are under the age of 16, you should not provide any personal information to us. If you are a parent or guardian of a child under the age of 16 and suspect they have provided personal information to us, you may contact us so that we may delete the information.

Links To Other Websites: Our websites and mobile applications may contain links to third-party websites to which this Privacy Policy does not apply (“Linked Websites”). Your use of Linked Websites will be governed by their specific terms and policies.

International Data Transfers: We are a global company, and personal information we collect in the United States and Canada may be transferred to other jurisdictions (such as the United States, Canada, and the European Union) as permitted by law, and the data may become accessible to authorities in those jurisdictions.

Your Options Regarding Personal Information

You have established rights regarding personal information we have collected about you:

  • Request to Know and Access: You may ask us to provide you with information about the categories of personal information and other information about our processing activities, as well as to provide access to your personal information in a portable format.
  • Request to Delete: You may ask us to delete personal information that we have collected about you.
  • Request to Correct: You may ask us to correct or update your personal information that has been previously provided to us.

To exercise your options, you may complete the dynamic web form at the VFC DSR Portal or contact us by telephone at +1-877-709-1800. We will take reasonable measures to verify your identity before processing requests.

Additional Information for Residents of Certain States

If you reside in a state governed by specific State Privacy Laws, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, this section applies to you.

Table 1: Use and Disclosure of Personal Information for Business Purposes

Category of Personal Information Categories of Recipients Purpose of Collection and Use
Identifiers, Contact info, Commercial info, Inferences, Audio/video, Internet activity, Demographics, Physical characteristics, Financial data, Location data. Vendors and service providers, the public (reviews), law enforcement authorities, corporate stakeholders in transactions, others with consent. Process and fulfill orders, maintain and develop products, customer service, personalize user experience, analyze trends, deliver loyalty rewards, and comply with obligations.

Table 2: Sales, Sharing, and Targeted Advertising Activities

Category of Personal Information Category of Third Party
Identifiers (such as a cookie ID or IP address), Contact info (hashed email), Internet activity, Commercial records, Demographics, Physical characteristics, Location info. Advertising networks, Social networks.

Additional Information for Residents of Canada

If you are a resident of Canada, you have the right to request data porting in a structured, commonly used technological format, and you have the right to withdraw your consent at any time, subject to contractual and legal restrictions and reasonable notice.

This Privacy Policy was last updated on November 5, 2025.

JanSport Pack Points Terms & Conditions

Last Updated: 4/30/2026. JanSport, a division of VF Outdoor, LLC, is proud to offer Pack Points (“Pack Points” or the “Program”). Your participation in the Program is voluntary and subject to JanSport’s Privacy Policy.

Membership & Eligibility

You must be at least 18 years of age and a resident of the United States to become a Member. Individuals receiving a discount or free product to represent a VF Corporation brand are not eligible to join Pack Points. You can register online by creating an account and completing the one-time password (OTP) authentication code workflow.

General Terms of the Program

Points have no cash value and cannot be redeemed for cash or credit. The Program and these Terms will be governed by and construed under the substantive laws of the State of Delaware, without reference to conflict-of-laws considerations. Any claims must be raised and resolved in the federal or state courts located in Dover, Delaware. Your recovery in any action shall be limited to your actual costs in participating in the Program, up to a maximum threshold of $50.